Long-Term Collaboration Opportunity
About the Role
GWC is seeking an experienced freelance copywriter with a refined tone and strong background in luxury ecommerce. You’ll help shape the voice of GWC across digital platforms, crafting compelling content that reflects our prestige and storytelling-driven approach. This includes writing persuasive email campaigns for high-end clientele. This is a long-term freelance position with flexible hours, ideal for a writer who understands both the elegance of luxury and the performance-driven needs of ecommerce.
Key Responsibilities
- Develop editorial content aligned with GWC’s luxury tone of voice
- Write email marketing campaigns, newsletters, and automated flows
- Craft SEO-optimized articles, landing page copy, and product descriptions
- Contribute to brand storytelling for Rolex, Tudor, Chopard, and Panerai
- Provide ongoing support for GWC’s new website and content updates
- Help evolve and maintain GWC’s brand voice and content identity
- Collaborate with the digital and marketing teams for campaign messaging
- Join monthly or weekly meetings depending on project needs
Who You Are:
- A luxury-focused copywriter with proven experience in luxury ecommerce
- Skilled at writing for email marketing, including product launches and CRM flows
- Experienced in crafting high-converting copy across multiple digital formats
- Able to adapt and evolve a consistent, elegant tone of voice
- SEO-aware and fluent in writing for web performance
- Organized, deadline-driven, and confident working with remote teams
- Familiar with Canadian luxury audiences and tone preferences
- Bilingual (English/French) is a plus, not a requirement
Schedule & Expectations:
This is a remote freelance role with no fixed hours, but we expect flexibility for occasional project meetings. We’re seeking a long-term partner to support ongoing marketing and ecommerce growth.
Why Join Us
GWC is a Canadian leader in luxury watch and jewelry retail, representing maisons such as Rolex, Tudor, Chopard, and Panerai. As we scale our digital presence, you’ll play a key role in defining and refining the voice of GWC. If you thrive on storytelling, elegance, and high standards—this is your opportunity to leave your mark in luxury ecommerce.