At Global Watch Company (GWC), we believe that representing a brand like TUDOR goes far beyond product knowledge. It’s about embracing the Born To Dare spirit. On May 28, TUDOR brought that mindset to life by inviting seven of Canada’s top-performing sales associates to Miami for an unforgettable experience. Among them was Kathy from GWC’s Vancouver boutique.
As part of TUDOR’s exclusive incentive program, the selected team attended the Inter Miami CF vs. CF Montréal match. It was a vibrant celebration of the bold partnership between TUDOR and the football club co-owned by TUDOR ambassador David Beckham. But this wasn’t just a match; it was an experience that brought together the worlds of sport, luxury, and shared purpose.
Where Watches Meet the Game: Kathy’s TUDOR Journey
When I first found out I had been selected for the TUDOR incentive trip to Miami, I was honestly speechless. As a Sales Associate at the GWC Vancouver boutique, I’ve always been passionate about the brand, and this opportunity felt like something truly special. It was a chance to live the world of TUDOR beyond the showcase.
I traveled with six other associates from across Canada. Even though we came from different cities and stores, we immediately felt connected. During the time spent with the TUDOR team, I realized we were all driven by the same passion: to represent a brand that stands for excellence, boldness, and purpose.
The highlight of the trip was the Inter Miami vs. CF Montréal match. This was actually my first football game ever, and the stadium was absolutely electric. Everything—and I mean everything—was pink. From the Inter Miami jerseys to the TUDOR hats we wore, the entire experience was immersive.
But what really stood out to me was the energy of the Miami fans. I had never seen anything like it. People were stomping their feet in unison, creating a deep, thunderous sound that made the entire stadium vibrate. It was more than cheering because it was a rhythm, a heartbeat. You could feel it in your chest. That rush, that adrenaline was unforgettable.
Inter Miami won 4–2, with two goals scored by Messi. Watching him warm up
before the match was surreal. My first reaction was, “Wow, this is intense.” The
level of athleticism, focus, and discipline was impressive. It really reminded me
what it takes to perform at the highest level—not just in sport but in everything
we do.
My favorite part of the trip wasn’t just the match, though. It was how everything came together — the passion of the TUDOR team, the excitement of the fans, and the sense of unity among people who live the same brand values every day. I learned more about our watches, connected with incredible colleagues, and truly felt the Born To Dare spirit in action.
Coming back to the boutique, I carry that energy with me not just as a memory but as motivation. It reminded me why I love what I do: connecting people with something meaningful, something daring, something built to last. This experience made me proud to represent TUDOR, proud to be part of GWC, and excited for what’s ahead.
Kathy
TUDOR x Inter Miami: Where Boldness Meets Purpose
TUDOR’s partnership with Inter Miami CF is a celebration of shared values: daring design, fearless performance, and standing out with intention. With its striking pink identity and global vision, Inter Miami is anything but conventional, just like TUDOR itself. And with TUDOR ambassador David Beckham leading the way, the connection between the brand and the club feels authentic and inspiring.
“There is nothing conventional about football in Miami. Not its founder. Not its colours. Not its energy,” says TUDOR, and Kathy’s journey proved that firsthand
At GWC, we are proud to support and celebrate experiences like this, where our team members step beyond the boutique and live the stories we share with clients every day. Kathy’s time in Miami is a powerful reminder that when you live with passion, precision, and purpose, you’re not just part of the brand— you’re Born To Dare.
